The Psychology Behind Mobile Purse AdoptionIncentives and rewards such as discounts, cashback and commitment factors can be effective motivators for mobile purse adoption. Nonetheless, the specific aspects that drive mobile purse adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, this stud
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The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as price cuts, cashback and loyalty points can be powerful incentives for mobile pocketbook fostering. Nevertheless, the exact factors that drive mobile wallet fostering are still a secret.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, thi
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The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as discount rates, cashback and loyalty points can be powerful incentives for mobile pocketbook fostering. Nevertheless, the exact elements that drive mobile budget fostering are still a secret.Making use of the stimulus-organism-response (S-O-R) theory as an academic
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The Psychology Behind Mobile Pocketbook FosteringMotivations and rewards such as discount rates, cashback and commitment points can be powerful motivators for mobile purse adoption. Nevertheless, the precise elements that drive mobile pocketbook adoption are still a mystery.Using the stimulus-organism-response (S-O-R) theory as an academic basis, t